About Me

Frequently Asked Questions

Below, I’ve answered these and many of the other questions I’m frequently asked about copywriting in general and my experience and the services I offer in particular.

What is copywriting?

I prefer to think of copywriting as ‘the optimum use of the written or spoken word to promote a product, business, person or idea. And carefully selecting, constructing and editing those words in a way that will persuade the reader or listener to take a specific and measurable action.’

What does a copywriter do?

From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action.

How much does copywriting cost?

I’m candid about my copywriting rates. I work on the premise that good words are worth much and should cost (relatively) little. Even with 25 years’ experience, I prefer to keep my fees relatively low and terms straightforward. I charge $30 per hour.

Do you require a deposit?

If I haven’t worked with you before then I will ask you to pay a 50% deposit before I start, with the balance payable on completion. If we’ve worked together before, I don’t ask for a deposit.

Copywriting experience?

I’ve been a full-time professional freelance copywriter since 2020, worked with businesses across every continent. I’ve written about a diverse range of business sectors and interest areas, and around 70% of my work comes from repeat business, client recommendations and agency referrals.

What’s your availability?

At any one time I usually have at least three or four projects in progress but many of these are fluid so I’m often able to take on new work. However, if I’m particularly busy or I feel that an associate might be better suited, then I’m happy to recommend a number of other talented and experienced writers.

How long will it take to write my copy?

Ordinarily, I can turn around shorter pieces within 1-72 hours, while larger, more complicated projects may involve in-depth research or interviews and will take longer.

What’s the difference between copywriting and content writing?

Nothing. They are one and the same. The term content writing or content creation is often used by web designers to mean writing for the web – a website page, an online advert or a blog post.

Where are you located?

I’m based in a Lagos Nigeria, West Africa

What about confidentiality?

The nature of my work means that I’m constantly exposed to confidential information from both private and public sector sources. I take this trust very seriously and have never compromised any of my clients. If you would like further assurance, I’m happy to sign a confidentiality agreement.

What is your writing style?

To be honest, I don’t have one. When I’m writing for myself, I suppose I adopt a more conversational style with perhaps a satirical tone. But when it comes to writing for other people it’s not my job to have a style. I have to be versatile and adopt the style and tone that best suits the client and the objective of the communication. On any one day, I can assume many guises, depending on what I’m writing about, who I’m writing for and where the writing is going to be read.

What if I don’t like the first draft of copy?

I aim to produce exacting copy first time, every time. More often than not, with the odd minor tweak, I come pretty close to the mark with my first draft but if that’s not the case, don’t worry. I’ll use it as a starting point from which I can clarify which parts of the copy you like and which parts you don’t. If you are to be happy with the final version then honest feedback is vital as your comments and revisions will help me to shape and refine the copy.

Frequently Asked Questions

Below, I’ve answered these and many of the other questions I’m frequently asked about copywriting in general and my experience and the services I offer in particular.

What is copywriting?

I prefer to think of copywriting as ‘the optimum use of the written or spoken word to promote a product, business, person or idea. And carefully selecting, constructing and editing those words in a way that will persuade the reader or listener to take a specific and measurable action.’

What does a copywriter do?

From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action.

How much does copywriting cost?

I’m candid about my copywriting rates. I work on the premise that good words are worth much and should cost (relatively) little. Even with 25 years’ experience, I prefer to keep my fees relatively low and terms straightforward. I charge $30 per hour.

Do you require a deposit?

If I haven’t worked with you before then I will ask you to pay a 50% deposit before I start, with the balance payable on completion. If we’ve worked together before, I don’t ask for a deposit.

Copywriting experience?

I’ve been a full-time professional freelance copywriter since 2020, worked with businesses across every continent. I’ve written about a diverse range of business sectors and interest areas, and around 70% of my work comes from repeat business, client recommendations and agency referrals.

What’s your availability?

At any one time I usually have at least three or four projects in progress but many of these are fluid so I’m often able to take on new work. However, if I’m particularly busy or I feel that an associate might be better suited, then I’m happy to recommend a number of other talented and experienced writers.

How long will it take to write my copy?

Ordinarily, I can turn around shorter pieces within 1-72 hours, while larger, more complicated projects may involve in-depth research or interviews and will take longer.

What’s the difference between copywriting and content writing?

Nothing. They are one and the same. The term content writing or content creation is often used by web designers to mean writing for the web – a website page, an online advert or a blog post.

Where are you located?

I’m based in a Lagos Nigeria, West Africa

What about confidentiality?

The nature of my work means that I’m constantly exposed to confidential information from both private and public sector sources. I take this trust very seriously and have never compromised any of my clients. If you would like further assurance, I’m happy to sign a confidentiality agreement.

What is your writing style?

To be honest, I don’t have one. When I’m writing for myself, I suppose I adopt a more conversational style with perhaps a satirical tone. But when it comes to writing for other people it’s not my job to have a style. I have to be versatile and adopt the style and tone that best suits the client and the objective of the communication. On any one day, I can assume many guises, depending on what I’m writing about, who I’m writing for and where the writing is going to be read.

What if I don’t like the first draft of copy?

I aim to produce exacting copy first time, every time. More often than not, with the odd minor tweak, I come pretty close to the mark with my first draft but if that’s not the case, don’t worry. I’ll use it as a starting point from which I can clarify which parts of the copy you like and which parts you don’t. If you are to be happy with the final version then honest feedback is vital as your comments and revisions will help me to shape and refine the copy.

Frequently Asked Questions

Below, I’ve answered these and many of the other questions I’m frequently asked about copywriting in general and my experience and the services I offer in particular.

What is copywriting?

I prefer to think of copywriting as ‘the optimum use of the written or spoken word to promote a product, business, person or idea. And carefully selecting, constructing and editing those words in a way that will persuade the reader or listener to take a specific and measurable action.’

What does a copywriter do?

From engaging with your customers to enhancing your brand, a good copywriter will be able to understand your business and its objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action.

How much does copywriting cost?

I’m candid about my copywriting rates. I work on the premise that good words are worth much and should cost (relatively) little. Even with 25 years’ experience, I prefer to keep my fees relatively low and terms straightforward. I charge $30 per hour.

Do you require a deposit?

If I haven’t worked with you before then I will ask you to pay a 50% deposit before I start, with the balance payable on completion. If we’ve worked together before, I don’t ask for a deposit.

Copywriting experience?

I’ve been a full-time professional freelance copywriter since 2020, worked with businesses across every continent. I’ve written about a diverse range of business sectors and interest areas, and around 70% of my work comes from repeat business, client recommendations and agency referrals.

What’s your availability?

At any one time I usually have at least three or four projects in progress but many of these are fluid so I’m often able to take on new work. However, if I’m particularly busy or I feel that an associate might be better suited, then I’m happy to recommend a number of other talented and experienced writers.

How long will it take to write my copy?

Ordinarily, I can turn around shorter pieces within 1-72 hours, while larger, more complicated projects may involve in-depth research or interviews and will take longer.

What’s the difference between copywriting and content writing?

Nothing. They are one and the same. The term content writing or content creation is often used by web designers to mean writing for the web – a website page, an online advert or a blog post.

Where are you located?

I’m based in a Lagos Nigeria, West Africa

What about confidentiality?

The nature of my work means that I’m constantly exposed to confidential information from both private and public sector sources. I take this trust very seriously and have never compromised any of my clients. If you would like further assurance, I’m happy to sign a confidentiality agreement.

What is your writing style?

To be honest, I don’t have one. When I’m writing for myself, I suppose I adopt a more conversational style with perhaps a satirical tone. But when it comes to writing for other people it’s not my job to have a style. I have to be versatile and adopt the style and tone that best suits the client and the objective of the communication. On any one day, I can assume many guises, depending on what I’m writing about, who I’m writing for and where the writing is going to be read.

What if I don’t like the first draft of copy?

I aim to produce exacting copy first time, every time. More often than not, with the odd minor tweak, I come pretty close to the mark with my first draft but if that’s not the case, don’t worry. I’ll use it as a starting point from which I can clarify which parts of the copy you like and which parts you don’t. If you are to be happy with the final version then honest feedback is vital as your comments and revisions will help me to shape and refine the copy.

About Me

About Me

About Me

My Goals Are

My Goals Are

My Goals Are

I Write About

I Write About

I Write About

Why Should You Hire Me?

Why Should You Hire Me?

Why Should You Hire Me?

Fun Facts About Me

Fun Facts About Me

Fun Facts About Me

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Want to work together?

Want to work together?

Want to work together?